Our Blog

New Holiday Pieces & Formats for 2017
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Let’s talk Santa Claus and snowflakes! Yes, it’s that time of year again.

Families get together for a Holiday meal. The little ones are running to Grandpa to tell him about the latest event at school. Then Grandpa realizes that he just cannot hear those sweet little words. Grandma looks at him frowning. The adult children are concerned and discuss that it may be time for a hearing aid.

 

Perfect time for your gorgeous new Holiday mailer to appear in the mailbox.

The basic plastic card design has worked great for our clients all over the country. We are excited to unveil this new plastic card design with two punch-out’s - a gift card and a keepsake ornament.

This is not y . . .

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Meet Your Call Analysts & Why You Need One
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At Beeman, we offer call tracking and analysis reports to ourdirect mail clients.

Every Beeman mail piece contains a tracking number that records and logs your calls. During your promotion, our call analysis team reviews the status of your calls and compiles reports on the status of your promotion such as:

> Are your phones working correctly?

> Maybe the receptionist is confused about the details of your offer?

> Do you have too many calls going to voice ma . . .

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Get in the Hearing Loop
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by Monique Hammond – hearing impaired author & current president of the Twin Cities Chapter of the Hearing Loss Association of America (HLAA TC)

“Getting in the Hearing Loop” is the title of a joint public education effort between the Hearing Loss Association of America (HLAA) and the American Academy of Audiology. Audiologists and hearing instrument dispensers are the main resources for explaining the function and the advantages of hearing/induction loops and telecoils to customers as part of an inclusive aural rehabilitation program. People must be informed about their choices.

Now that the Americans with Disabilities Act (ADA) states that induction loops meet the req . . .

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Secret Ingredients of Successful Direct Mail {Hearing Aid & Audiology Marketing}
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Well it’s not macaroons. I just think they are pretty. I have included a list of ingredients that combine to create a powerful recipe for a successful hearing care direct mail promotion. Direct mail is essential for a successful and profitable hearing care practice.  It should be the backbone of any marketing plan.  But it is not the cheapest medium out there.  The last thing you want to do is throw your money at an advertising company without doing your research first.

Urgency – you need a great call to action and a time limit. Otherwise your . . .

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