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Get in the Hearing Loop
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by Monique Hammond – hearing impaired author & current president of the Twin Cities Chapter of the Hearing Loss Association of America (HLAA TC)

“Getting in the Hearing Loop” is the title of a joint public education effort between the Hearing Loss Association of America (HLAA) and the American Academy of Audiology. Audiologists and hearing instrument dispensers are the main resources for explaining the function and the advantages of hearing/induction loops and telecoils to customers as part of an inclusive aural rehabilitation program. People must be informed about their choices.

Now that the Americans with Disabilities Act (ADA) states that induction loops meet the req . . .

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Secret Ingredients of Successful Direct Mail {Hearing Aid & Audiology Marketing}
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Well it’s not macaroons. I just think they are pretty. I have included a list of ingredients that combine to create a powerful recipe for a successful hearing care direct mail promotion. Direct mail is essential for a successful and profitable hearing care practice.  It should be the backbone of any marketing plan.  But it is not the cheapest medium out there.  The last thing you want to do is throw your money at an advertising company without doing your research first.

Urgency – you need a great call to action and a time limit. Otherwise your . . .

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How to turn Motorsports into a hearing aid marketing opportunity
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Recently we took our three kids to a Monster Jams monster truck show at Ford Field in Detroit, Michigan (go Lions).

All of my kids love the super loud, cartoon-like, monster trucks, but especially our youngest, Dash.

Before we headed to Ford Field in Detroit for an evening of crush ‘em up fun… I made sure that I headed to our local Walmart to stock up on ear protection for all 5 of us.

Because I – a hearing aid marketing professional – am starting to suspect that I may have the beginnings of hearing problems as the result of years of enjoying Motorsports. (Ironic, . . .

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Hopping Good Easter Hearing Aid Mailers
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Looking for something different for your Spring Hearing Aid Mailers? We have two different designs and four different formats to fit your specific market and budget. Features: Vivid colors – Easy-to-Read Text – Market Tested Messages & Formats

“The Bunny Mailer” Hearing Aid Direct Mail For this successful seasonal favorite, we have taken our market tested message and created a humorous Easter themed direct mail design that can be applied to many formats – for all budgets.

The cute humor and easy-to-read text is appealing to the 60+ market. The Bunny Mailer is great for Audiologists and hearing dispensers that want to boost traffic at an econom . . .

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