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Why You Should Sweat the Small Stuff… or at Least Pay Attention to It
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We all do it.

We get caught up with the big projects and the bigger deadlines – our everyday business that causes some of the smaller things to fall through the cracks.

Years ago someone came up with the slogan “Don’t Sweat the Small Stuff”; books and seminars based on this philosophy are prevalent and in many cases valid. However, as a business owner, if you are not paying attention to the small stuff, big numbers could be falling off your bottom line.

As a hearing care primary provider, your job is to sweat the big stu . . .

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What I Learned About Hearing Care Direct Mail from a Purse Party
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Recently I hosted a Thirty-One party. (It’s more than just purses… but you get the idea.)

As I was working with my friendly Consultant to get ready for the party, she told me she needed my friends’ and families’ addresses to send out invitations.

 “Can’t I just send invites via email or Facebook?” I said. That just seemed so much easier to me.  I don’t want to have to worry about mailing invitations! I’m too busy.

My consultant told me . . .

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“National Protect Your Hearing” Month: An Opportunity to Fine-tune Customer Service
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“National Protect Your Hearing” Month: An Opportunity to Fine-tune Customer Service

by Monique Hammond – hearing impaired author &current president of the Twin Cities Chapter of the Hearing Loss Association of America (HLAA TC)

October is national protect your hearing month. During this month, a special focus is put on the prevention of noise-induced hearing loss. As the general public is reminded to preserve hearing health, how are those with treated hearing loss figured into the discussion? The issue is that the possibility . . .

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Hard to Accept Truths About Hearing Aids
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Certainly, digital hearing aids have helped many people with hearing loss beyond their wildest dreams. However, there are those pesky misunderstandings or secrets that keep plaguing the average hearing aid customer and maybe for good reason.

Hearing loss in itself is hard to understand and hearing instruments are advanced technology that is unfamiliar to people.

It is also important to remember that clients may be seriously biased by exceedingly optimistic ads, the promises of which they would love so much to believe.

Although the following truths have been amply written about and may seem old-hat to professionals they are news to clients and I can personally attest to that. These are popula . . .

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