The Boomer generation.
You know them. You love them. You may even be one of them.
So what is the best way to connect with this savvy market?
I have read more and more articles lately discussing how Baby Boomers are more proactive with their health – and that contrary to some popular beliefs that Boomers feel hearing aids “make them look old” – Boomers are actually more open than previous generations to seeking help from Audiologists or hearing care provider for a suspected hearing loss.
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Time for Boomers to Face Hearing Loss
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