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How to Market Hearing Aids to Boomers

The Boomer generation.

You know them. You love them. You may even be one of them.

So what is the best way to connect with this savvy market? 

I have read more and more articles lately discussing how Baby Boomers are more proactive with their health – and that contrary to some popular beliefs that Boomers feel hearing aids “make them look old” – Boomers are actually more open than previous generations to seeking help from Audiologists or hearing care provider for a suspected hearing loss.

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Time for Boomers to Face Hearing Loss

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Stop Selling Hearing Aids Now

No this isn’t another one of those scare tactics.

But seriously, you really need to stop “selling” hearing aids in your office and work harder on selling yourself.

Here’s why…

Your Customers Are Buying You, Not Just Your Hearing Aids

According to a customer service study sponsored by ZenDesk , excellence in customer service was ranked#1 reason that impacted buying decision, over price, brand and financial stability.

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Why You Should Sweat the Small Stuff… or at Least Pay Attention to It

We all do it.

We get caught up with the big projects and the bigger deadlines – our everyday business that causes some of the smaller things to fall through the cracks.

Years ago someone came up with the slogan “Don’t Sweat the Small Stuff”; books and seminars based on this philosophy are prevalent and in many cases valid. However, as a business owner, if you are not paying attention to the small stuff, big numbers could be falling off your bottom line.

As a hearing care primary provider, your job is to sweat the big stu . . .

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What I Learned About Hearing Care Direct Mail from a Purse Party

Recently I hosted a Thirty-One party. (It’s more than just purses… but you get the idea.)

As I was working with my friendly Consultant to get ready for the party, she told me she needed my friends’ and families’ addresses to send out invitations.

 “Can’t I just send invites via email or Facebook?” I said. That just seemed so much easier to me.  I don’t want to have to worry about mailing invitations! I’m too busy.

My consultant told me . . .

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