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“National Protect Your Hearing” Month: An Opportunity to Fine-tune Customer Service
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“National Protect Your Hearing” Month: An Opportunity to Fine-tune Customer Service

by Monique Hammond – hearing impaired author &current president of the Twin Cities Chapter of the Hearing Loss Association of America (HLAA TC)

October is national protect your hearing month. During this month, a special focus is put on the prevention of noise-induced hearing loss. As the general public is reminded to preserve hearing health, how are those with treated hearing loss figured into the discussion? The issue is that the possibility . . .

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Hard to Accept Truths About Hearing Aids
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Certainly, digital hearing aids have helped many people with hearing loss beyond their wildest dreams. However, there are those pesky misunderstandings or secrets that keep plaguing the average hearing aid customer and maybe for good reason.

Hearing loss in itself is hard to understand and hearing instruments are advanced technology that is unfamiliar to people.

It is also important to remember that clients may be seriously biased by exceedingly optimistic ads, the promises of which they would love so much to believe.

Although the following truths have been amply written about and may seem old-hat to professionals they are news to clients and I can personally attest to that. These are popula . . .

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How to Sell More Hearing Aids (When Nobody Wants to Buy)
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Part 2 of our series: “Secrets of a Successful Hearing Care Practice”

Also see Part 1: Likability

After all, you went to school to help people hear and live better. Not to SELL people. Right?

Patients do not want to bother with the inconvenience, feel older, OR spend the money.

What to do…

In order to stay in business, we&n . . .

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Essential Social Media Tips for Your Practice
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Of course you need to use traditional mediums, like direct mail, to drive new customers to your office.

However, you also need to incorporate social media into your marketing mix in order to retain what we like to call “the golden customers”  loyal customers who return to you…  who upgrade… and refer friends and family.

Social media is NOT a instant gratification, “send-me-a-sale-now” tool. It is a marketing medium that will bolster your practice in the long run – giving your practice authority, familiarity and&n . . .

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