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Direct Mail Response Not What It Used To Be? Here’s Your Solution
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Occasionally we get a call from a hearing care practitioner who is completely frustrated with their territory.

They will tell us: “Hearing aid marketing is just not working for me anymore.”

If you are struggling with your hearing aid advertising response, t . . .

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Likability: Secrets of a Successful Hearing Care Practice – Part 1
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If you haven’t already, we highly recommend reading Influence: The Psychology of Persuasion. In the book, Dr. Cialdini proposes 6 Steps of Persuasion.  One of his steps of persuasion is Likability.

Likability is a key element that can make or break your Senior-targeted business. Let’s discuss how to successfully incorporate Likability into your Hearing Care Practice and why it works.

Seniors Buy Relationships

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How to Sell More Hearing Aids? Set More Appointments. Here’s how…
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When you stop and think of all the time, effort, and hundreds of dollars it takes to get your phone to ring once – you might agree.

Conveying sympathy and friendliness on the phone in a matter of seconds takes personality and skill. Of course charisma is important – especially when a problem as personal as hearing is involved.  However, all the personality in the world can’t replace the dollars won by being effective at converting phone calls to appointments.

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Hearing Aid Marketing: 7 Steps to a Successful Promotion
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The Boy Scout Motto: Be Prepared. It’s not just a motto, but a way of life. It turns out this directly relates to a successful hearing aid marketing promotion. See, those things you learned in Boy Scouts (or Girl Scouts) are not just for wilderness adventures.

Two things to keep in mind: 

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