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How to Turn a Heat Wave into More Appointments

Is this heatwave affecting your appointment rate?

Are your patients reluctant to leave the house? Or are your “no-show” rates higher than normal?

We can’t change the weather – or cool down your city – but we do have recommendations for turning a hot and sticky situation into a positive one for your Audiology, ENT or hearing care practice.


1. Keep it Cool

Now is not the time to skimp on the air conditioning to . . .

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6 Reasons You Should Be Using Pinterest to Market Your Hearing Care Practice… Right Now

I recently started a new Pinterest account for Beeman Marketing if you haven’t seen it yet, check it out here:www.pinterest.com/BeemanMarketing

Being a marketing company that caters only to the Audiology and Hearing Care industry, we are (obviously) a niche B2B business and I don’t expect to have thousands of followers. Still, Pinterest is a great way to keep things fun and to add more resources to help our clients be more successfu . . .

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Direct Mail Response Not What It Used To Be? Here’s Your Solution

Occasionally we get a call from a hearing care practitioner who is completely frustrated with their territory.

They will tell us: “Hearing aid marketing is just not working for me anymore.”

If you are struggling with your hearing aid advertising response, t . . .

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Likability: Secrets of a Successful Hearing Care Practice – Part 1

If you haven’t already, we highly recommend reading Influence: The Psychology of Persuasion. In the book, Dr. Cialdini proposes 6 Steps of Persuasion.  One of his steps of persuasion is Likability.

Likability is a key element that can make or break your Senior-targeted business. Let’s discuss how to successfully incorporate Likability into your Hearing Care Practice and why it works.

Seniors Buy Relationships

. . .
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