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What I Learned About Hearing Aid Marketing from the Ice Cream Truck
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The other day, my 6 year old daughter came running into the house after playing outside with her friends after school. Not just running – I mean like arms in the air waving like her hair was on fire, that kind of running! She was so hysterical I figured we’d be on our way to the hospital in a few minutes.  I happened to glance

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Hearing Aid Marketing: You Can’t Manage What You Don’t Measure
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Can you think of any part of business that has changed more in the last ten years than marketing? We . . .

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Hearing Aid Marketing: DIY or Outsource?
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Hearing Aid Direct Mail Sourcing Strategy Should you keep it In-House or Leave it to the Experts?

Hearing Aid Professionals – you know you need marketing and direct mail is a proven form of driving responses from the Senior market. The question is, do you keep it in-house or leave it to the experts?

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Unfortunately, hearing aids are not the “doohickey everyone wants to buy”.  It . . .

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Top 5 Hearing Aid Marketing Tips for the Summer Months
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Summer is just around the corner! For most of us, summer means enjoying the better weather and fun with family and friends. But as hearing aid marketers who are accountable for results all year long, we should be aware that this change in season can have an impact on response.

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