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How to Sell More Hearing Aids? Set More Appointments. Here’s how…
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When you stop and think of all the time, effort, and hundreds of dollars it takes to get your phone to ring once – you might agree.

Conveying sympathy and friendliness on the phone in a matter of seconds takes personality and skill. Of course charisma is important – especially when a problem as personal as hearing is involved.  However, all the personality in the world can’t replace the dollars won by being effective at converting phone calls to appointments.

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Hearing Aid Marketing: 7 Steps to a Successful Promotion
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The Boy Scout Motto: Be Prepared. It’s not just a motto, but a way of life. It turns out this directly relates to a successful hearing aid marketing promotion. See, those things you learned in Boy Scouts (or Girl Scouts) are not just for wilderness adventures.

Two things to keep in mind: 

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What I Learned About Hearing Aid Marketing from the Ice Cream Truck
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The other day, my 6 year old daughter came running into the house after playing outside with her friends after school. Not just running – I mean like arms in the air waving like her hair was on fire, that kind of running! She was so hysterical I figured we’d be on our way to the hospital in a few minutes.  I happened to glance

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Hearing Aid Marketing: You Can’t Manage What You Don’t Measure
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Can you think of any part of business that has changed more in the last ten years than marketing? We . . .

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