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Is Direct Mail Still Effective in the Hearing Aid Industry?

Question: Is direct mail still effective in the hearing care industry?

Answer: Yes. It’s all about communication preferences of our customers, which in the hearing care industry, happens to be a mixture of “seniors” and “baby boomers”.

It’s simple, keep it personal.

Our goal as marketers in the hearing care industry is to communicate in a manner that strikes a nerve with our target market; to motivate them to go outside their comfort zone and respond with interest. We simply cannot accomplish that goal without understanding their background, preferences, and reasons behind why they react to our marketing efforts.

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3 Reasons Why You Should Have a Fall Hearing Aid Promotion
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(Seeing this out of season? Check our Portfolio for current pieces.)

We are not suggesting you push pumpkin scented hearing aid batteries or fall colored BTE’s. Rather, think of this as a time to create the “fall warm fuzzies” in your hearing aid marketing. Utilize the season to increase response rate and improve your brand’s image.

Here are three reasons you should be sending fall hearing aid mailers:

Freshness: Seas . . .
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Is Your Office Senior Proof?

You’ve heard of Baby Proofing your home. Similarly, you should take actions to Proof your office for your Aging Adult target market.

A few years back, an older gentleman was in one of our family’s Hearing Care offices. We had recently moved into a suite in a brand new office building that housed various other businesses. As he was leaving our office, he walked smack into the building’s glass exit door, not realizing there was actually a door there. After this incident, we made sure there was some sort of sign on the door to make sure that it was very apparent there was a door there.

How many obstacles like this are in your office?

Senior Proof Checklist:

Furniture should be arrang . . .
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