Question: Is direct mail still effective in the hearing care industry?
Answer: Yes. It’s all about communication preferences of our customers, which in the hearing care industry, happens to be a mixture of “seniors” and “baby boomers”.
It’s simple, keep it personal.
Our goal as marketers in the hearing care industry is to communicate in a manner that strikes a nerve with our target market; to motivate them to go outside their comfort zone and respond with interest. We simply cannot accomplish that goal without understanding their background, preferences, and reasons behind why they react to our marketing efforts.. . .