Direct Mail
Beeman Marketing’s direct mail campaigns are designed specifically for the hearing care audience, focusing on driving real, measurable results through targeted, personalized outreach. With decades of experience in audiology marketing, Beeman uses demographic data, past response rates, and geographic segmentation to ensure every mailer lands in the hands of the right prospects, typically those 55 and older who are most receptive to mail marketing. Each campaign is built around a clear offer, persuasive messaging, and visuals that stand out in the mailbox while maintaining the practice’s professional identity.
Unlike generic mail providers, Beeman creates fully custom mailers that align with each practice’s brand and patient goals. Their strategy covers everything from list acquisition to design and delivery, using proven direct-response principles to maximize calls, appointments, and ROI. The result is a turnkey solution that gives practices a powerful, hands-off marketing channel capable of generating consistent, trackable leads.
Website Development
Beeman Marketing builds high-performing, custom websites designed to attract, convert, and retain hearing care patients. Each site is uniquely developed, not templated, with careful attention to user experience, accessibility, and conversion flow. Pages are structured to guide visitors naturally toward scheduling an appointment while emphasizing trust, expertise, and local relevance. The websites are fully optimized for mobile, page speed, and search engine visibility, helping practices show up prominently in local search results.
Beyond aesthetics, Beeman’s websites are built to function as business assets. Clients maintain full ownership of their domains and content, with no long-term contracts or hidden fees. The team ensures every element, from calls-to-action to SEO metadata, aligns with the practice’s marketing goals, delivering a balance between visual appeal and performance-driven functionality.
Local SEO
Beeman Marketing’s Local SEO services help audiology and hearing aid practices dominate local search results, ensuring that when patients look for hearing help nearby, they find your clinic first. The team optimizes every aspect of local visibility, from Google Business Profile setup and management to location-based content, directory consistency, and keyword targeting. They specialize in improving “map pack” rankings and local organic search positions, which are critical to driving phone calls and walk-ins.
This service goes beyond keywords, it’s about authority, reputation, and relevance. Beeman incorporates review generation systems, location-specific content, and technical SEO refinements to boost rankings over time. With transparent reporting and ongoing optimization, practices can clearly see how their visibility and leads improve month after month.
Content Creation
Beeman’s content marketing program helps hearing care practices maintain a professional, trustworthy, and consistent online presence. Their team produces branded, original content that educates and engages local audiences, from blogs and newsletters to social posts and seasonal campaigns. Each piece is tailored to reflect the practice’s voice and expertise, positioning providers as community leaders in hearing health.
Rather than relying on generic, recycled material, Beeman creates content that drives connection and action. The consistent cadence of fresh, relevant updates boosts SEO, builds patient trust, and keeps your practice top-of-mind between appointments. It’s a strategic blend of storytelling, education, and promotion, all managed for you, so you can stay focused on patient care.
Digital Ads
Beeman Marketing creates and manages paid advertising campaigns on Google and Facebook designed to capture the attention of the right audience, older adults who are actively seeking hearing help or would benefit from awareness messaging. Their campaigns combine precise demographic targeting, persuasive ad copy, and eye-catching design to generate appointment leads quickly and cost-effectively.
The team continuously monitors and refines campaigns to improve results over time, ensuring that every dollar spent works smarter. With transparent reporting, clients can see exactly how their ads are performing, from impressions and clicks to calls and form submissions. Beeman’s expertise in the hearing industry allows them to create ad campaigns that speak directly to patient motivations and overcome common objections, turning awareness into action.
HIPAA Email
Beeman Marketing’s HIPAA-compliant email marketing helps practices stay connected to patients safely and effectively. Every campaign is custom-built with your audience and objectives in mind — from seasonal promotions and appointment reminders to reactivation campaigns and educational newsletters. Their system ensures patient privacy, list segmentation, and compliance with all healthcare communication standards.
What sets Beeman apart is the strategy behind each send. Emails are designed for engagement, with strong visuals, persuasive copy, and measurable analytics that show open rates, clicks, and conversions. Whether the goal is reactivating inactive patients, promoting new hearing aid technology, or driving referrals, Beeman provides a turnkey, compliant, and performance-driven solution.