About Us

Who We Help

We are a local audiology marketing agency based in Williamston, Michigan that serves clients throughout the country. Our team brings together marketing know-how, inventive thinking, and audiology insight to elevate your success.

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How it Began...

Beeman Marketing began in 2004 when Alex Hughes decided to share his marketing experience and achievements in the hearing industry with other Hearing Care Practitioners and Audiologists around the country. As part owner of a thriving hearing care practice, Alex saw how essential a well-thought-out marketing plan can be to a practice’s success. After listening to others in the industry describe their struggles with finding the right marketing mix, Alex focused solely on marketing and spreading his knowledge with other practitioners in the U.S.

Our Experience

President Alex Hughes’s experience in the hearing industry spans over 50 years of family involvement. In the 1960’s Alex’s great-grandfather told his son-in-law, Robert “Bob” Hughes, that he had concerns about his hearing. After seeing the options available to his father-in-law, Bob entered the industry himself. Bob Hughes became passionately involved in the hearing care community in Michigan. With his father-in-law helping with the marketing and his wife, Mary, working by his side, he grew his own practice. He eventually served as Secretary of the Michigan Hearing Aid Society.
Alex grew up hearing stories of his grandfather’s success in the hearing industry and with test boards on his kitchen table while his mother worked as a hearing care practitioner. Although Bob and Mary are no longer with us, their passion for the hearing industry lives on in their children and grandchildren.

Meet The Team

Alex Hughes

President & CEO

Nikki Hughes

COO & Creative Director

Derek Van Dyke

Sr. VP Marketing & Sales

Kohl Tyrrell

Business Development Manager

Cyle Risinger

Marketing Manager

Isabel Ostrowski

Operations Manager

Sydney Krajewski

Project Manager

Logan Hesche

Marketing Assistant

Erin Giffen

Account Manager

Amber Fuller

Designer

Ava Hughes

Design Assistant

Let’s Elevate Your Marketing

Whether you're looking to attract more patients, improve your online presence, or streamline your outreach—Beeman Marketing has you covered. Our team specializes in marketing for hearing practices, with decades of industry insight and fully customized solutions built around your goals.
No long-term contracts. No cookie-cutter plans. Just marketing that works.